When Mercedes wanted to promote its new fuel cell vehicle, instead of placing it squarely in front of everyone in the world, the company decided to make the car invisible. We have video.
In this clever publicity stunt, Mercedes wanted to emphasize that its F-Cell vehicle has no omissions, making it virtually invisible to the environment. If you take a look at the gallery below, you’ll see how these clever dudes did it: by placing a mat of LEDs across one side of the vehicle and mounting a video-shooting Canon 5D Mark IIdigital SLR camera on the other side.
-db.nickel
